The General Data Protection Regulation (GDPR) is the new EU regulation for personal data protection. The official text was published in 2016, and the regulation applies from 25 May 2018. GDPR will replace the current EU data protection directive, and the purpose is to strengthen the protection for all individuals inside the EU and harmonize legislation in all member states. The regulation covers both companies established in the EU as well as those established in other countries which offer services to EU citizens.
While the main principles of collecting and processing personal data from the existing directive and current national legislation remain valid, there are several points to highlight which are either new or made more explicit:
Individual citizens are given more control, e.g. by granular consents and data subject rights
More explicit responsibilities for companies processing data on behalf of their clients
Less notifications to the authorities, but increased documentation requirements
More companies will have to appoint a Data Protection Officer
Infringements of the regulation may lead to steep sanctions
Boostcom and GDPR
In Boostcom, privacy compliance and protecting our clients’ data is our top priority. We have been working with the new regulation since 2016, and we are undertaking every necessary measure to ensure compliance with GDPR and local derogations within May 2018.
Boostcom customers reach digital footprint of more than 30% of physical shoppers.
Boostcom, the globally leading “proptech” provider for shopping centres, has delivered world leading digital positions for it’s shopping centre customers.
One example is the Norwegian shopping centre Down Town, owned by Citycon. The shopping centre that has reached a level of 76 % digital consumer reach up against the total number of inhabitants in the location town, and 32 % up against their defined catchment area.
The member profiles hold rich data including preferences and behavioural data from e.g. offer redemptions on their mobiles.
KLP, with shopping centers such as Hvaltorvet, Paleet, Byporten, Glasmagasinet and Fornebu S, has signed a Long Term Agreement with Boostcom, with establishing and running loyalty club solutions as the main focus. We look forward to deliver great results to KLP.
In August, we helped two malls in Switzerland to launch their loyalty concepts. Friends Club at St. Jakob-Park in Basel and Sihlcity for friends at Sihlcity in Zürich. We look forward to see many loyal customers become “friends” with these malls.
Boostcom offers apps that function as a hub for consumers’ interaction with the loyalty clubs. Through these apps customers can receive push notifications and access loyalty club-related activities such as coupon offers.
Some of our clients have experienced great success by using apps provided by Boostcom, with a substantial impact on recruitment of new loyalty club members and coupon campaign use.Continue reading
Our new Data Management Platform is live – providing you with new, juicy opportunities that help to truly understand what your customers are doing in the physical and digital space. In combination with our extensive Boostcom Loyalty solution, the platform delivers targeted communication in all relevant channels based on consumers’ actual behaviour, context and preferences.
The audience manager feature in the DMP has been crafted to meet customers’ complex requirements in a in a shopping centre world where the customers expect relevant messages in their preferred channel. The platform enables you to interact and communicate more effectively with your own customers using advanced segmentation opportunities.
Boostcom is happy to announce that we have signed our first agreement with a Swiss shopping center group. It’s great to get a new flag on the Boostcom map, and we look forward to serve new clients in the Swiss market. In August we open a new office in Zürich.
To support ongoing client processes in the Asia-Pacific region, we are happy to announce that Boostcom today is opening our APAC office in Hong Kong managed by Mr. Andy Cheung. Andy has a comprehensive background from digital marketing, including companies like Groupon and Alibaba. We look forward to this expansion and to offer our Loyalty solutions to a new, exciting market.