Boostcom Acquires All Customer- and Technology-Related Assets in Mall-Connect

Boostcom strengthens global market-leading position by asset purchase deal with Mall-Connect in the Netherlands

OSLO, NorwayFeb. 1, 2018 /PRNewswire/ — Boostcom, the globally leading “proptech” provider for shopping malls, has signed an agreement to acquire all customer- and technology-related assets in Mall-Connect based in the Netherlands.

Mall-Connect has been helping shopping malls in EMEA, Latin America and Asia on the digital side since 2011.

Mall-Connect customers, prospects and industry relations will now be introduced to the complete Boostcom offering of data-driven marketing and automation capabilities.

The CEO and founder of Mall-Connect, Ilia Riaskoff, will join Boostcom as sales director for Europe and Latin America.

“We are very excited about adding the Mall-Connect business to the growing global Boostcom operations. There are not many digital companies specialising in digital for shopping malls and Mall-Connect is one of these few. We are always looking for possible acquisitions or partnerships to speed up or complete our global positioning and offering for the mall industry. Future trend analysis of the mall industry gives great support for the Boostcom strategy of bridging physical malls with online to the benefit of both mall owner and their tenants. Getting Ilia Riaskoff on board in our management team is a huge win. He has all the industry experience and know-how that we could possibly wish for,” says Peter Tonstad, CEO of Boostcom Group.

“I am very happy that we will now be able to offer Mall-Connect’s clients a broader range of quality digital marketing services. Boostcom has developed a solid platform and client base for many years and is backed by some of Europe’slargest tech investors, which gives us an exciting perspective for the future,” says Ilia Riaskoff, CEO and founder of Mall-Connect. “Our visions are well-aligned both on product strategy and geographical focus. I am confident that this is the right step for Mall-Connect and its clients and I look forward to becoming part of Boostcom Group.”

About Boostcom:

Boostcom is a world-leading “proptech” company serving the global shopping centre industry with more than 100 shopping centre customers. Boostcom has offices in Europe (five locations), DubaiHong Kong and Denver with 60 employees. Backed by venture and PE funds, Boostcom continuously expands its global-, technology- and data-driven market position. Boostcom is the only company that integrates all available digital touchpoints of a shopping mall environment in one data layer – The Mall Performance Cloud.

About Mall-Connect:

Mall-Connect is an Amsterdam-based proptech company that delivers a digital marketing platform for shopping malls only. Mall-Connect was founded in 2011 and has grown its business to clients across four continents over the years. By seamlessly integrating all digital channels of a shopping mall into our made-for-malls platform, Mall-Connect is today one of the preferred digital partners for shopping malls on a global scale.

Media Contact:

Reidun Småge
Marketing Manager, Boostcom Group
Tel: +4748134054
reidun.smage@boostcom.com

Contacts for further information:

Peter Tonstad
CEO, Boostcom Group
Tel: +4748176102
peter.tonstad@boostcom.com

Ilia Riaskoff
CEO, Mall-Connect
Tel: +31650272262
imr@mall-connect.com

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Boostcom

SOURCE Boostcom Group

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http://www.boostcom.com