Xhibition – bonus scheme
Xhibition Shopping Centre in Bergen has had a customer membership scheme in place since 2009. They wanted a concept that was more aligned with the type of centre they are – exclusive stores situated in the city centre. It was also crucial to determine who the most loyal customers are and do something extra to look after them. Part of the solution was to divide the membership scheme into three segments – gold, silver and bronze. Customers who shop there want to receive discounts like everyone else but may be less interested in showing an SMS or voucher when making a purchase.
New bonus scheme with points accrual
The solution was an extensive bonus scheme linked to the cash transaction system in the stores to collect points data. This allows customers to access customer benefits based on the number of points accrued either as a gold, silver or bronze member. This type of delayed reward is even more of a contributor when it comes to generating loyalty over time.
New customer membership platform – the app
In order to tie the entire concept together, the bonus scheme was integrated in the shopping centre app, which now acts as the core of the loyalty concept. In the app there is content for “everyone” as well as content intended for customer members only.
Boostcom assists Life with the operation of the chain’s loyalty scheme. Our deliveries consist of all necessary technology, consultancy and project management, as well as support for the customer’s employees and customers. Life offers all loyalty scheme members a gift card worth NOK 400 after every tenth purchase. The technological platform communicates with cash transaction data and all registration of purchases happens automatically. Customers can monitor their own discount card via a separate mobile application where they can also find great offers and unique discount vouchers.Boostcom LoyaltyApp
Sørlandssenteret: New customer membership club
The Sørlandssenteret shopping centre had a customer database of 3600 registered customer profiles that they were unable to fully utilise. They had access to technology allowing them to communicate with the customer database they had developed but required help in expanding the database and creating good content to communicate to the members.
Deliveries in connection with relaunch
In connection with the launch, we helped to:
- Customise the customer database for communication via digital channels
- “Clean” the existing customer database
- Migrate data to Boostcom Loyalty
- Coordinate material production linked to the customer membership club
- Create a strategy for database expansion
- Facilitate optimal internal communication linked to the relaunch of the customer membership club and training of store personnel
- Create a strategy for content production
- Set up and optimise Facebook advertising
New life for the customer membership club
Sørlandssenteret’s membership club, which had been in hibernation, has now been given new life. In July 2015, the customer membership club had 19,065 registered members. Members have access to their own customer club app, where they receive regular member benefits, etc. They regularly receive voucher promotions via SMS which apply to members only. The vouchers are also available in the app for the duration of the promotion. Members also receive regular SMS and e-mails containing information and customer membership club offers.
- The app had been downloaded by 14,932 people (78% of the customer database) by June 2015.
- During the Retail Day on 2 January 2015, 228 members used 300 vouchers. There were exclusive opening hours for members between 12:00 and 14:00, with the vouchers available in these two hours only.
- Facebook advertisements have generated a total of 4840 new members since the first advertisement in October 2014.
Impulse Treningssenter now has its own internal mobile application!
Impulse Treningssenter employees now have their own application that can be downloaded to smartphones.
The app contains important information for Impulse Treningssenter, such as shift rotation and task lists, employee benefits and the Impulse School; including training portal, articles, events and quizzes. In short, everything you need as an employee and more.Boostcom Employee
The Apotek 1 chain is Norway’s largest pharmacy chain, with more than 400 pharmacies.
The chain wanted to relaunch its customer membership club, with a focus on succeeding with the mobile segment and also bringing the operation of the entire concept to one supplier.
After having established a new strategy for how the customer membership club will be the hub of the chain’s digital communication, the customer membership club launched during autumn 2015 with a new database structure, new registration solutions and a brand new application.
The relaunch was a formidable success and the chain gained 50,000 new members in just three months. With a very high number of downloaded apps, the chain is positioned as a winner within its industry, including when it comes to mobile customer communication.Boostcom LoyaltyApp