Boostcom, the world’s leading proptech supplier for shopping malls, has acquired iColumn in Asia. The companies help increase shopping centre revenues, both instore and online.
“We help shopping centers deliver an increasing share of revenue from digital. We want shopping centers to experience that digital is not only a marketing channel. It is a revenue channel. Instead of feeling challenged by e-commerce, they can push the limit for how far they can go into digital sales to the benefit of their tenants,” said Peter Tonstad, CEO of Boostcom Group.
As part of its growth strategy, the company has now acquired iColumn based out of Singapore. iColumn is the leading player in digitalisation of shopping centres in South-East Asia since 2009.
Boostcom and iColumn have data management, CRM and loyalty related products and services that complement both companies in favour of all customers. In total, the companies serve approx. 200 shopping centres in 16 countries, and had a combined turnover of MUSD 11 in 2018, with close to 100 employees.
Boostcom/iColumn integrates all possible digital sources with a unified data layer to link the physical shopping malls to consumers in digital channels. The data is used to make relevant and targeted marketing to consumers in their preferred digital channels.
Boostcom has customers that reach up to 80% of all consumers in the physical centre through their database of digital profiles, and where the shopping centres data-driven digital activities drive more than 25% of the revenue for some tenants on a monthly basis.
“We have not seen similar results outside our own customer base anywhere in the world. We are and want to be the hub of the digital transformation to a very large and important global industry,” says Tonstad.
”iColumn wants to be part of a major world-leading player in digitalisation of shopping centres. We have been pioneers in the area in South East Asia, and we will now grow more across Asia and globally together with the rest of Boostcom. The difference between Asia and Europe in this area is that in Asia, there has been more focus on consumer benefits linked to actual purchases. In the Boostcom perspective, it is crucial for us to deliver the largest possible range of documented consumer transactions from digital to shopping centres and their tenants. We are and will be a crucial partner for the shopping centres into the future,” says Jason Cheong, CEO, iColumn.
Customer loyalty is good for business. In close cooperation with Boostcom, Sørlandssenteret is now experiencing 25 to 30 per cent year-over-year growth in revenues for participating stores.
The global shopping centre industry is challenged by fluctuating visitor count and decrease in tenant turnover. Worries about the economic outlook, coupled with the rise of e-commerce and more spending on eating out leave little cash left over for splurging in the shops. Ruben Storvold, Shopping Centre Director at Norwegian Sørlandssenteret, believes globalisation, digitalisation and polarisation best describes the trends in his industry.
The number of digital interactions with consumers before, during and after mall visits are increasing with the introduction of new services such as WIFI infrastructure, digital parking solutions, digital footfall tracking, and Click & Collect – Combined with a huge amount of behavior data from digital marketing activities across all platforms and channels, malls are struggling to consolidate data from the existing silos into one unified layer that can help them understand their customers better and create new services.
“The Infinity platform will allow us to perfectly know 60% of the shopping center visitors in 5 years’ time”
Shopping center innovation to deliver a hyper-personalized visitor experience
Barcelona, June 28, 2018 – Real estate consultancy Cushman & Wakefield Spain is introducing the Infinity digital platform, developed exclusively with the proptech giant Boostcom and based on its technology “The Mall Performance Cloud”, with the aim of deeply knowing the behavior and consumption habits of shopping center visitors in Spain and improving their shopping experience.
Our new generation reporting and analytics solution is now live and available as a part of The Mall Performance Cloud. It is now possible to analyze key digital metrics, including loyalty performance data, footfall data, Wi-Fi data, parking data and more. By combining data from different sources, we are able to transform reports into valuable insights that help our clients in their strategic and tactical decisions.
We are utilizing a wide range of visualizations – including maps – to deliver real insight into an intuitive and easy-to-use interface. As we put even more advanced reports into the solution it will be a real game changer in providing you with full transparency and insight into complex topics like consumer behaviour and campaign performance.
The solution is powered by Microsoft Power BI, which is regarded by Gartner as the visionary leader in the business intelligence space.
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Through Mall Performance Cloud’s Data Management Platform, Boostcom’s performance managers are now able to work more strategically towards reaching our clients’ KPIs. Our core focus is to utilize all tools and channels and set up campaigns with one overall goal; to give our clients maximum ROI.
Through performance marketing, our performance managers will track and analyse results from campaigns, channels and content, and optimise the next activities to increase reach, engagement and sales. GDPR-compliant digital behavioral data gives us quality input and the opportunity to be more specific and relevant in our communication. The output is better results for a lower cost.
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We are proud to present that eight centers in Switzerland have chosen to work with Boostcom and agreed to use our management and loyalty platform: Mall Performance Cloud. We are excited to help these centers increase customer contact, consumption by active members, recruitment, and footfall.
Boostcom strengthens global market-leading position by asset purchase deal with Mall-Connect in the Netherlands
OSLO, Norway, Feb. 1, 2018 /PRNewswire/ — Boostcom, the globally leading “proptech” provider for shopping malls, has signed an agreement to acquire all customer- and technology-related assets in Mall-Connect based in the Netherlands.
Mall-Connect has been helping shopping malls in EMEA, Latin America and Asia on the digital side since 2011.
Mall-Connect customers, prospects and industry relations will now be introduced to the complete Boostcom offering of data-driven marketing and automation capabilities.
Jessheim Storsenter in Norway just launched Click & Collect in their loyalty app, as the first mall in Scandinavia. In Click & Collect the mall has gathered exclusive products only available for members of the customer club.
Members will be able to:
- Reserve and order exclusive products for pickup at the store.
- Search for relevant products, sizes and stores.
- Select gift wrapping and get the products gift wrapped before pickup.
- Mark products as favorites, and continue shopping at a later time!
- Maintain an overview of current and previous orders. It is hence easy to keep track of all your orders, past and present.
We are now introducing the Audience Advertising Bridge that will enable easier, more effective and efficient data driven advertising on Facebook, directly from The Mall Performance Cloud. Through using the Audience Advertising Bridge, you can increase the effect of your loyalty campaigns, run more efficient recruitment campaigns and implement truly data driven digital advertising – based on what your customers are doing.
The new Facebook advertising feature enables you to leverage any audience/segment created in the platform to target loyalty members directly through Facebook advertising. This provides you with brand new opportunities to include digital advertising as a part of an integrated campaign execution plan together with SMS, push and e-mail.
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