Real estate consultancy Cushman & Wakefield Spain is introducing the Infinity digital platform, developed exclusively with the proptech giant Boostcom and based on its technology “The Mall Performance Cloud”

“The Infinity platform will allow us to perfectly know 60% of the shopping center visitors in 5 years’ time”

Shopping center innovation to deliver a hyper-personalized visitor experience

Barcelona, June 28, 2018 – Real estate consultancy Cushman & Wakefield Spain is introducing the Infinity digital platform, developed exclusively with the proptech giant Boostcom and based on its technology “The Mall Performance Cloud”, with the aim of deeply knowing the behavior and consumption habits of shopping center visitors in Spain and improving their shopping experience.

Through visitors’ interaction with the center itself and technology such as geolocation or Smart Data, the platform collects, analyzes and processes information about the client, and “returns” relevant and “intelligent” information. As the data is processed through algorithms, the shopping center has the possibility to communicate with its visitors in real time, send them hyper-segmented and personalized information, anticipate behavior and future purchases and, ultimately, make the shopping experience completely tailor-made.

The launch of this tool, unique in the Spanish market and based on the “customer-centric” philosophy, places Cushman & Wakefield Spain at the forefront of innovation in the management of shopping centers. According to Rafael Mateu, Partner and Director of Retail Asset Services for Spain, “this project allows us to unite the physical and online areas of the shopping center and create unprecedented engagement with visitors, making the shopping experience beneficial for both the clients of the center and the retailers”. Through this tool, the consultancy expects to know, in a mere 5 years, 60% of visitors of the shopping centers that it manages in Spain.

Cushman & Wakefield Spain is the leading real estate consultancy in shopping center management in the country. It is currently involved in the management and commercialization of 30 centers and commercial parks in Spain, which total more than 1.350.000 m² GLA and include several top-level assets among which Islazul (TH Real Estate), intu Asturias (intu Properties), Parque Corredor (Redevco), L´Aljub (DWS), Ferial Plaza (Realia) or Airesur (CBRE Global Investors) stand out. The portfolio of assets managed by Cushman & Wakefield is complemented by 5 portfolios of hypermarkets and medium-sized areas, totalling 1.650.000 m² GLA.


About Cushman & Wakefield Spain

Cushman & Wakefield is a global leader in real estate services and advises its clients to transform the way people work, shop and live. The 48,000 employees of the firm in 400 offices in more than 70 countries provide in-depth local and global knowledge that provides significant value for occupants and investors around the world. Cushman & Wakefield is among the largest real estate services firms, with revenues of 6.9 billion dollars (2017) in services such as agency, management, capital markets, facilities services (C & W Services), global occupier services, investment management (DTZ Investors), tenant representation, and valuations & advisory.

In Spain, where Cushman & Wakefield has nearly three decades of experience, the company’s business covers the entire Spanish geography. The headquarters are located in Madrid (Ed. Beatriz, Jose Ortega y Gasset, 29, 6) and Barcelona (Passeig de Gràcia, 56, 7), with a multidisciplinary team of more than 240 professionals. To learn more, visit or follow them at @CushWakeSPAIN on Twitter.

Introducing a new generation reporting and analytics in The Mall Performance Cloud

Our new generation reporting and analytics solution is now live and available as a part of The Mall Performance Cloud. It is now possible to analyze key digital metrics, including loyalty performance data, footfall data, Wi-Fi data, parking data and more. By combining data from different sources, we are able to transform reports into valuable insights that help our clients in their strategic and tactical decisions.

We are utilizing a wide range of visualizations – including maps – to deliver real insight into an intuitive and easy-to-use interface. As we put even more advanced reports into the solution it will be a real game changer in providing you with full transparency and insight into complex topics like consumer behaviour and campaign performance.

The solution is powered by Microsoft Power BI, which is regarded by Gartner as the visionary leader in the business intelligence space.

Contact us if you want more information about this feature.

Increased ROI via Mall Performance Cloud with Advanced Audience Manager & Channel Mix Optimization

Through Mall Performance Cloud’s Data Management Platform, Boostcom’s performance managers are now able to work more strategically towards reaching our clients’ KPIs. Our core focus is to utilize all tools and channels and set up campaigns with one overall goal; to give our clients maximum ROI. 

Through performance marketing, our performance managers will track and analyse results from campaigns, channels and content, and optimise the next activities to increase reach, engagement and sales. GDPR-compliant digital behavioral data gives us quality input and the opportunity to be more specific and relevant in our communication. The output is better results for a lower cost.  

Contact us if you want more information.

Boostcom Acquires All Customer- and Technology-Related Assets in Mall-Connect

Boostcom strengthens global market-leading position by asset purchase deal with Mall-Connect in the Netherlands

OSLO, NorwayFeb. 1, 2018 /PRNewswire/ — Boostcom, the globally leading “proptech” provider for shopping malls, has signed an agreement to acquire all customer- and technology-related assets in Mall-Connect based in the Netherlands.

Mall-Connect has been helping shopping malls in EMEA, Latin America and Asia on the digital side since 2011.

Mall-Connect customers, prospects and industry relations will now be introduced to the complete Boostcom offering of data-driven marketing and automation capabilities.

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Click & Collect at Jessheim Storsenter      

Jessheim Storsenter in Norway just launched Click & Collect in their loyalty app, as the first mall in Scandinavia. In Click & Collect the mall has gathered exclusive products only available for members of the customer club.

Members will be able to:

  • Reserve and order exclusive products for pickup at the store.
  • Search for relevant products, sizes and stores.
  • Select gift wrapping and get the products gift wrapped before pickup.
  • Mark products as favorites, and continue shopping at a later time!
  • Maintain an overview of current and previous orders. It is hence easy to keep track of all your orders, past and present.

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New Facebook advertising feature in The Mall Performance Cloud

We are now introducing the Audience Advertising Bridge that will enable easier, more effective and efficient data driven advertising on Facebook, directly from The Mall Performance Cloud. Through using the Audience Advertising Bridge, you can increase the effect of your loyalty campaigns, run more efficient recruitment campaigns and implement truly data driven digital advertising – based on what your customers are doing.

The new Facebook advertising feature enables you to leverage any audience/segment created in the platform to target loyalty members directly through Facebook advertising. This provides you with brand new opportunities to include digital advertising as a part of an integrated campaign execution plan together with SMS, push and e-mail.

Contact us to get more information about this feature.

The General Data Protection Regulation (GDPR)


The General Data Protection Regulation (GDPR) is the new EU regulation for personal data protection. The official text was published in 2016, and the regulation applies from 25 May 2018. GDPR will replace the current EU data protection directive, and the purpose is to strengthen the protection for all individuals inside the EU and harmonize legislation in all member states. The regulation covers both companies established in the EU as well as those established in other countries which offer services to EU citizens. 

What’s new? 

While the main principles of collecting and processing personal data from the existing directive and current national legislation remain valid, there are several points to highlight which are either new or made more explicit: 

  • Individual citizens are given more control, e.g. by granular consents and data subject rights
  • More explicit responsibilities for companies processing data on behalf of their clients
  • Less notifications to the authorities, but increased documentation requirements
  • More companies will have to appoint a Data Protection Officer
  • Infringements of the regulation may lead to steep sanctions 

Boostcom and GDPR

In Boostcom, privacy compliance and protecting our clients’ data is our top priority. We have been working with the new regulation since 2016, and we are undertaking every necessary measure to ensure compliance with GDPR and local derogations within May 2018. 

Read more: 

We have held a webinar about GDPR, you can watch the whole webinar here:

PlaceWise and Boostcom partner to deliver world leading digital services to global shopping center market

Partnership will bring increased digital engagement between shoppers and their local mall.

PlaceWise Digital and Boostcom have entered into a partnership to provide the most comprehensive digital solution for the global shopping center industry.

PlaceWise is the leading provider of digital services for the shopping center industry in North America, serving over 800 shopping centers in the United States and Canada.

Boostcom is the market leading data management and loyalty marketing platform with 100 shopping malls across Europe

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Creating World Leading Digital Positions for Shopping Centres

Boostcom customers reach digital footprint of more than 30% of physical shoppers.

Boostcom, the globally leading “proptech” provider for shopping centres, has delivered world leading digital positions for it’s shopping centre customers.

One example is the Norwegian shopping centre Down Town, owned by Citycon. The shopping centre that has reached a level of 76 % digital consumer reach up against the total number of inhabitants in the location town, and 32 % up against their defined catchment area.

The member profiles hold rich data including preferences and behavioural data from e.g. offer redemptions on their mobiles.

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