Partnership will bring increased digital engagement between shoppers and their local mall.
PlaceWise Digital and Boostcom have entered into a partnership to provide the most comprehensive digital solution for the global shopping center industry.
PlaceWise is the leading provider of digital services for the shopping center industry in North America, serving over 800 shopping centers in the United States and Canada.
Boostcom is the market leading data management and loyalty marketing platform with 100 shopping malls across Europe
PlaceWise’s and Boostcom’s highly complementary product and service offerings make a unique partnership in the global shopping center industry. Together, the companies enable their shopping center clients to create the best possible digital experience for their shoppers, streamline their omnichannel marketing, and build direct relationships with retailers and brands.
In an industry facing challenges from growing e-commerce and changing consumer habits, Placewise and Boostcom deliver substantial digital capabilities for shoppers, enabling malls to have direct consumer relationships for the benefit of their tenants.
“Shopping malls find themselves squarely at the intersection of the digitally-enabled shopper and brick-and-mortar retail. Developing relationships with these shoppers is strategic to mall operators,” said John Dee, CEO of PlaceWise. “The combination of PlaceWise and Boostcom enables shopping centers to establish these digital connections with the shopper.”
“We are very excited about partnering with PlaceWise,” said Peter Tonstad, CEO of Boostcom Group. “The fact is there are very few true digital experts focusing on shopping malls in the world. We regard the shopping mall business as very different from retail in general when it comes to attracting substantial value from digital. PlaceWise is the clear market leader in North America and we believe we are partnering with the best possible partner. We look forward to seeing how this partnership will evolve over time.”
The companies will initially partner in North America and Europe, adding additional international markets in the near future.
About PlaceWise Digital:
PlaceWise Digital is the leading provider of digital services to the shopping center industry. Delivering over 200 million digital shopper engagements per year on behalf of its 800 shopping center clients, PlaceWise is the trusted third party provider of digital services in this industry. PlaceWise uses digital technology to drive local shoppers to their local shopping center. For more information, visit www.placewise.com.