Technology has certainly changed how people shop, raising the bar forever on the level of convenience, selection, and personalization they expect whenever and wherever they buy. The vast majority of consumers still prefer to shop in-store but it’s no longer essential, so when they do, shoppers expect a meaningful, immersive, and personalized experience, and to have their loyalty rewarded.
For centres already using Boostcoms Mall Performance Cloud MPC, adding the new Boostcom Rewards module makes it easier to give shoppers more of what they want. Start by defining the shopper actions or behaviours you want to encourage, then determine the type and number of rewards available, message members about your new Rewards program, and finally monitor and optimize your results – all within MPC.
Boostcom Rewards is designed to seamlessly integrate with our mobile app, inspiring customers to visit your centre more often, and motivate them to purchase more when they do. Reward your loyalty members for mall visits, redemptions, digital interactions, and parking, sharing your content and even referrals. All triggered automatically from a variety of digital touchpoints along with the customers personalized journey.
Several of our clients have already introduced Boostcom Rewards to their customers, with results that have exceeded their initial targets and expectations.
- 4,400 members opted in for Rewards within 7 days of program launch
- 50,829 customer actions were tracked and rewarded during the first 30 days of Rewards going live.
- App usage increased by 30%, to 12,000 monthly users after the Rewards program was introduced.
Members who opt into Rewards receive automated messages explaining how the program works, how to earn points, and notifications when they have enough points to redeem a reward. Personalized dashboards let users monitor their points and activities to see how close they are to their next reward, then browse the available options in the Rewards Shop and redeem their points.
Combining the best of physical shopping with the personalization only digital can deliver, gives shoppers the meaningful, immersive, personalized shopping experience they want, inspires return visits, and motivates additional purchases.