Through Mall Performance Cloud’s Data Management Platform, Boostcom’s performance managers are now able to work more strategically towards reaching our clients’ KPIs. Our core focus is to utilize all tools and channels and set up campaigns with one overall goal; to give our clients maximum ROI.
Through performance marketing, our performance managers will track and analyse results from campaigns, channels and content, and optimise the next activities to increase reach, engagement and sales. GDPR-compliant digital behavioral data gives us quality input and the opportunity to be more specific and relevant in our communication. The output is better results for a lower cost.
We are proud to present that eight centers in Switzerland have chosen to work with Boostcom and agreed to use our management and loyalty platform: Mall Performance Cloud. We are excited to help these centers increase customer contact, consumption by active members, recruitment, and footfall.
Boostcom strengthens global market-leading position by asset purchase deal with Mall-Connect in the Netherlands
OSLO, Norway, Feb. 1, 2018 /PRNewswire/ — Boostcom, the globally leading “proptech” provider for shopping malls, has signed an agreement to acquire all customer- and technology-related assets in Mall-Connect based in the Netherlands.
Mall-Connect has been helping shopping malls in EMEA, Latin America and Asia on the digital side since 2011.
Mall-Connect customers, prospects and industry relations will now be introduced to the complete Boostcom offering of data-driven marketing and automation capabilities.
Jessheim Storsenter in Norway just launched Click & Collect in their loyalty app, as the first mall in Scandinavia. In Click & Collect the mall has gathered exclusive products only available for members of the customer club.
Members will be able to:
Reserve and order exclusive products for pickup at the store.
Search for relevant products, sizes and stores.
Select gift wrapping and get the products gift wrapped before pickup.
Mark products as favorites, and continue shopping at a later time!
Maintain an overview of current and previous orders. It is hence easy to keep track of all your orders, past and present.
We are now introducing the Audience Advertising Bridge that will enable easier, more effective and efficient data driven advertising on Facebook, directly from The Mall Performance Cloud. Through using the Audience Advertising Bridge, you can increase the effect of your loyalty campaigns, run more efficient recruitment campaigns and implement truly data driven digital advertising – based on what your customers are doing.
The new Facebook advertising feature enables you to leverage any audience/segment created in the platform to target loyalty members directly through Facebook advertising. This provides you with brand new opportunities to include digital advertising as a part of an integrated campaign execution plan together with SMS, push and e-mail.
Contact us to get more information about this feature.
The General Data Protection Regulation (GDPR) is the new EU regulation for personal data protection. The official text was published in 2016, and the regulation applies from 25 May 2018. GDPR will replace the current EU data protection directive, and the purpose is to strengthen the protection for all individuals inside the EU and harmonize legislation in all member states. The regulation covers both companies established in the EU as well as those established in other countries which offer services to EU citizens.
While the main principles of collecting and processing personal data from the existing directive and current national legislation remain valid, there are several points to highlight which are either new or made more explicit:
Individual citizens are given more control, e.g. by granular consents and data subject rights
More explicit responsibilities for companies processing data on behalf of their clients
Less notifications to the authorities, but increased documentation requirements
More companies will have to appoint a Data Protection Officer
Infringements of the regulation may lead to steep sanctions
Boostcom and GDPR
In Boostcom, privacy compliance and protecting our clients’ data is our top priority. We have been working with the new regulation since 2016, and we are undertaking every necessary measure to ensure compliance with GDPR and local derogations within May 2018.
Boostcom customers reach digital footprint of more than 30% of physical shoppers.
Boostcom, the globally leading “proptech” provider for shopping centres, has delivered world leading digital positions for it’s shopping centre customers.
One example is the Norwegian shopping centre Down Town, owned by Citycon. The shopping centre that has reached a level of 76 % digital consumer reach up against the total number of inhabitants in the location town, and 32 % up against their defined catchment area.
The member profiles hold rich data including preferences and behavioural data from e.g. offer redemptions on their mobiles.
KLP, with shopping centers such as Hvaltorvet, Paleet, Byporten, Glasmagasinet and Fornebu S, has signed a Long Term Agreement with Boostcom, with establishing and running loyalty club solutions as the main focus. We look forward to deliver great results to KLP.
In August, we helped two malls in Switzerland to launch their loyalty concepts. Friends Club at St. Jakob-Park in Basel and Sihlcity for friends at Sihlcity in Zürich. We look forward to see many loyal customers become “friends” with these malls.