We are now introducing the Audience Advertising Bridge that will enable easier, more effective and efficient data driven advertising on Facebook, directly from The Mall Performance Cloud. Through using the Audience Advertising Bridge, you can increase the effect of your loyalty campaigns, run more efficient recruitment campaigns and implement truly data driven digital advertising – based on what your customers are doing.
The new Facebook advertising feature enables you to leverage any audience/segment created in the platform to target loyalty members directly through Facebook advertising. This provides you with brand new opportunities to include digital advertising as a part of an integrated campaign execution plan together with SMS, push and e-mail.
Contact us to get more information about this feature.