As digital transformation opens new opportunities, more shopping centre operators look to Boostcom for digital solutions.
New York, NY – December 11, 2019
Ipswich Riverlink, a sub-regional shopping centre in South East Queensland, Australia is the 1000th shopping centre to sign on with the Boostcom Group.
Ipswich Riverlink will use Boostcom’s proprietary data management platform, the Mall Performance Cloud (MPC). Built specifically for the global shopping centre industry, MPC consolidates insight & analysis of shopper data, personalization, marketing automation, and delivery of loyalty programs.
MPC is designed to meet the common goals of today’s shopping centre professionals in leasing, marketing, operations, and asset management to increase centre revenue and elevate the consumer shopping experience.
“Reaching 1000 shopping centres is important for Boostcom. We’re now doing business on four continents, and count among our over 200 clients, some of the most successful shopping centre operators in the world. The satisfaction comes from what the numbers affirm, that what we’ve built is valuable and vital to the future of shopping centres, not just for a few forward thinkers but for a growing number of centres all over the world.” said Peter Tonstad CEO, Boostcom Group.
Karen Karageozis, Senior Marketing Manager, LEDA Holdings, owner of Ipswich Riverlink said, “Boostcom’s Mall Performance Cloud helps us use digital services to create a better experience for our customers and build a valuable digital asset to support our properties and tenants.”
Boostcom, through its US operating company, PlaceWise Digital, will officially introduce Mall Performance Cloud to the US shopping centre industry during the International Council of Shopping Centres Annual New York Deal Making Conference, December 10th -12th.
About Boostcom Group
Boostcom Group, a world-leading proptech company serves more than 1000 shopping centres globally from offices in Europe, the USA, and Asia. Backed by both venture and PE funds, Boostcom Group is the only company that integrates all digital touchpoints for shopping centres into a single data layer – The Mall Performance Cloud. Boostcom is headquartered in Trondheim, Norway.
+47 4817 6102
Creating the World’s Leading Digital Solutions Company for the Global Shopping Centre Industry.
Denver, Colorado – October 22, 2019
PlaceWise Digital and Boostcom announced today the merger of the two companies, bringing together the world’s most comprehensive suite of digital solutions available to the global shopping centre industry. The strategic focus for both companies has been and will remain – connecting the physical and digital shopping experiences to the benefit of consumers and shopping centres alike.
The combined offering will enable shopping centres to deliver a connected consumer experience across all digital channels, elevating the shopping experience and increasing shopping centre revenue.
“We’re fundamentally changing the way people and shopping centres interact. Retail is changing, and digital is driving the evolution – and not just online. Digital holds the keys to retailer productivity and consumer satisfaction in the physical shopping centre as well,” said Peter Tonstad CEO of Boostcom Group.
“This merger will bring expanded capabilities to customers of both companies, enabling data driven decision making and personalized content delivery to shoppers around the world. Shopping centres face unique challenges in today’s market. They need partners that understand and have the experience and technology to help them grow in the evolving digital economy,” said John Dee, CEO of PlaceWise Digital.
Tonstad added, “PlaceWise is the indisputable market leader in North America. They understand technology, shopping centres and consumers. Making shopping better is at the core of what they do. When you add that to Boostcom’s current data and transaction driven solutions, the joint offering provides new opportunities to engage shoppers and generate revenue from digital services.”
Together, the combined companies will serve close to 1,000 shopping centres, in 20 countries, located in Europe, Asia, the US, and Canada. In March of this year, as part of Boostcom’s growth strategy, the company acquired iColumn, the leading player in digitalization of shopping centres in Southeast Asia. The companies will continue to operate under their individual brands in their local markets.
About PlaceWise Digital
Based in Denver, Colorado, PlaceWise is the leading provider of digital services to the shopping centre industry in the US and Canada. The company delivers over 200 million digital engagements annually, enabling unique data-driven insights and connecting local shoppers to nearly 800 shopping centre clients.
Boostcom, the world’s leading proptech supplier for shopping malls, has acquired iColumn in Asia. The companies help increase shopping centre revenues, both instore and online.
“We help shopping centers deliver an increasing share of revenue from digital. We want shopping centers to experience that digital is not only a marketing channel. It is a revenue channel. Instead of feeling challenged by e-commerce, they can push the limit for how far they can go into digital sales to the benefit of their tenants,” said Peter Tonstad, CEO of Boostcom Group.
As part of its growth strategy, the company has now acquired iColumn based out of Singapore. iColumn is the leading player in digitalisation of shopping centres in South-East Asia since 2009.
Boostcom and iColumn have data management, CRM and loyalty related products and services that complement both companies in favour of all customers. In total, the companies serve approx. 200 shopping centres in 16 countries, and had a combined turnover of MUSD 11 in 2018, with close to 100 employees.
Boostcom/iColumn integrates all possible digital sources with a unified data layer to link the physical shopping malls to consumers in digital channels. The data is used to make relevant and targeted marketing to consumers in their preferred digital channels.
Boostcom has customers that reach up to 80% of all consumers in the physical centre through their database of digital profiles, and where the shopping centres data-driven digital activities drive more than 25% of the revenue for some tenants on a monthly basis.
“We have not seen similar results outside our own customer base anywhere in the world. We are and want to be the hub of the digital transformation to a very large and important global industry,” says Tonstad.
”iColumn wants to be part of a major world-leading player in digitalisation of shopping centres. We have been pioneers in the area in South East Asia, and we will now grow more across Asia and globally together with the rest of Boostcom. The difference between Asia and Europe in this area is that in Asia, there has been more focus on consumer benefits linked to actual purchases. In the Boostcom perspective, it is crucial for us to deliver the largest possible range of documented consumer transactions from digital to shopping centres and their tenants. We are and will be a crucial partner for the shopping centres into the future,” says Jason Cheong, CEO, iColumn.
Customer loyalty is good for business. In close cooperation with Boostcom, Sørlandssenteret is now experiencing 25 to 30 per cent year-over-year growth in revenues for participating stores.
The global shopping centre industry is challenged by fluctuating visitor count and decrease in tenant turnover. Worries about the economic outlook, coupled with the rise of e-commerce and more spending on eating out leave little cash left over for splurging in the shops. Ruben Storvold, Shopping Centre Director at Norwegian Sørlandssenteret, believes globalisation, digitalisation and polarisation best describes the trends in his industry.
The number of digital interactions with consumers before, during and after mall visits are increasing with the introduction of new services such as WIFI infrastructure, digital parking solutions, digital footfall tracking, and Click & Collect – Combined with a huge amount of behavior data from digital marketing activities across all platforms and channels, malls are struggling to consolidate data from the existing silos into one unified layer that can help them understand their customers better and create new services.
“The Infinity platform will allow us to perfectly know 60% of the shopping center visitors in 5 years’ time”
Shopping center innovation to deliver a hyper-personalized visitor experience
Barcelona, June 28, 2018 – Real estate consultancy Cushman & Wakefield Spain is introducing the Infinity digital platform, developed exclusively with the proptech giant Boostcom and based on its technology “The Mall Performance Cloud”, with the aim of deeply knowing the behavior and consumption habits of shopping center visitors in Spain and improving their shopping experience.
Our new generation reporting and analytics solution is now live and available as a part of The Mall Performance Cloud. It is now possible to analyze key digital metrics, including loyalty performance data, footfall data, Wi-Fi data, parking data and more. By combining data from different sources, we are able to transform reports into valuable insights that help our clients in their strategic and tactical decisions.
We are utilizing a wide range of visualizations – including maps – to deliver real insight into an intuitive and easy-to-use interface. As we put even more advanced reports into the solution it will be a real game changer in providing you with full transparency and insight into complex topics like consumer behaviour and campaign performance.
The solution is powered by Microsoft Power BI, which is regarded by Gartner as the visionary leader in the business intelligence space.
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Through Mall Performance Cloud’s Data Management Platform, Boostcom’s performance managers are now able to work more strategically towards reaching our clients’ KPIs. Our core focus is to utilize all tools and channels and set up campaigns with one overall goal; to give our clients maximum ROI.
Through performance marketing, our performance managers will track and analyse results from campaigns, channels and content, and optimise the next activities to increase reach, engagement and sales. GDPR-compliant digital behavioral data gives us quality input and the opportunity to be more specific and relevant in our communication. The output is better results for a lower cost.
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We are proud to present that eight centers in Switzerland have chosen to work with Boostcom and agreed to use our management and loyalty platform: Mall Performance Cloud. We are excited to help these centers increase customer contact, consumption by active members, recruitment, and footfall.
Boostcom strengthens global market-leading position by asset purchase deal with Mall-Connect in the Netherlands
OSLO, Norway, Feb. 1, 2018 /PRNewswire/ — Boostcom, the globally leading “proptech” provider for shopping malls, has signed an agreement to acquire all customer- and technology-related assets in Mall-Connect based in the Netherlands.
Mall-Connect has been helping shopping malls in EMEA, Latin America and Asia on the digital side since 2011.
Mall-Connect customers, prospects and industry relations will now be introduced to the complete Boostcom offering of data-driven marketing and automation capabilities.